Products
SplitMetrics Acquire
Automate and optimize Apple Ads campaigns at scale
SplitMetrics Optimize
Run mobile A/B tests, validate hypothesis, launch games and apps
App Radar by SplitMetrics
Improve ASO, drive organic installs, elevate app store performance
SplitMetrics Intelligence
Unlock 10x marketing efficiency with AI-powered solutions
Solutions
Gaming
Real-Money Gaming
Finance
Pricing
Agency
Ultimate App Growth Suite
Fully-Managed ASO
Fully-Managed Apple Ads
Cases
Company
About
Partners
Careers
Legal
Login
SplitMetrics Acquire
SplitMetrics Optimize
App Radar by SplitMetrics
App Growth Blog
ASO
Apple Ads
A/B Testing
App Growth
CPP
Product Updates
Search
Book a Demo
Start for Free
Products
SplitMetrics Acquire
Automate and optimize Apple Ads campaigns at scale
SplitMetrics Optimize
Run mobile A/B tests, validate hypothesis, launch games and apps
App Radar by SplitMetrics
Improve ASO, drive organic installs, elevate app store performance
SplitMetrics Intelligence
Unlock 10x marketing efficiency with AI-powered solutions
Solutions
Gaming
Real-Money Gaming
Finance
Pricing
Agency
Ultimate App Growth Suite
Fully-Managed ASO
Fully-Managed Apple Ads
Cases
Company
About
Partners
Careers
Legal
Book a Demo
Start for Free
Login
SplitMetrics Acquire
SplitMetrics Optimize
App Radar by SplitMetrics
Main
AI
AI
,
ASO
,
Apple Ads
,
A/B Testing
,
Industry Benchmarks & Trends
—
16 Dec 2025
Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics
Brand new findings!
All
Downloads
Articles
All
Downloads
Articles
Article
AI
How to Make AI Agents Work for App Marketers
22 Oct 2025
Article
ASO
,
AI
How Top Apps Showcase AI Features on the App Store in 2025
18 Sep 2025
Article
ASO
,
Apple Ads
,
Product Updates
,
AI
The Evolution of AI for Mobile Marketing – The First Mobile Growth AI Agent
3 Sep 2025
Article
Apple Ads
,
Cases
,
AI
How Flo Used AI Agent Iris for Keyword Strategy and Market Insights in Search Results on Apple Ads
12 Aug 2025
Article
AI
Beyond Prompts: Why App Marketers Need Predictive and Prescriptive AI to Drive Growth
25 Jul 2025
Article
Apple Ads
,
Product Updates
,
AI
The Agentic Era Begins: Introducing Iris, the First AI Agent Purpose-Built for Apple Ads
10 Jul 2025
Article
Apple Ads
,
AI
How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization
30 Jun 2025
Article
AI
How SplitMetrics United AI & Experts to Empower User Acquisition Teams
26 Jun 2025
Article
AI
The Artificial Intelligence Glossary for App Marketers: Key Terms To Know
20 Jun 2025
Article
AI
How to Use Generative AI for Scalable and Systematic App Marketing
6 Jun 2025
Article
AI
Decoding AI for App Marketers: Understanding Generative, Predictive, and Prescriptive AI
26 May 2025
Article
Apple Ads
,
Product Updates
,
AI
Uncover Growth Opportunities with Our New AI Bid Optimization and Bid Simulator
2 Sep 2025
Show more
Videos
Interviews, video success stories and more
Podcasts
Listen and learn from the best with our podcasts
Downloads
Download insightful reports, guides and checklists
Presentations
Use & share actionable insights with our presentations