Apple announced on its official developer blog that the company updated iTunes Connect with expanded App Analytics. All developer accounts were broadened with additional information on where an app was found by a user by adding App Store Sources and Referrers.
Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!
The end of April was marked by a pleasant surprise from Apple.
A long-awaited announcement was made: Search ads country list was expanded at last. With the latest update Australia, New Zealand, and the United Kingdom joined the United States as Apple Search ads storefronts. It wasn’t the only good news for Search Ads managers all over the world, Apple introduced new tools which assist with controlling dynamic search ads.
Being a place where marketers come to increase the conversions of their app pages, we, more than others, realize the importance of uncovering the bottlenecks of your app page. That’s why we’ve developed a tool that helps you identify the potential problems of your app and indicate your points of growth.
On the 5th of October, every developer will receive a new way to get his app to appear at the top of the search results — through paid advertisement. While Apple is offering a 100$ credit to new users, we are offering you Search Ads Experiments — the way that will help you optimize your visuals to boost your conversion rates and improve the effectiveness of this type of advertising.
During the last few months when our Search Ads Experiments were in Beta, we’ve run a few tests and received our first results. We’ve also added an option for choosing how you’d like your banner to look: either with focus on the screenshots or on the description. Now, we are ready to officially launch Search Ads Experiments next week to help developers measure the effectiveness of investing in the fight for search traffic. Drop us a line to request early access and to launch your first tests next week.
Apple just announced some significant changes to the App Store guidelines that will affect all iOS app developers. The changes labeled ‘App Store Improvements’ are coming into effect starting September 7, 2016 (in other words very soon) so let’s take a closer look and see what this means for the mobile dev world.
A month ago at the annual developers conference, Apple introduced Search Ads, which allows developers to get their apps discovered at the very moment users are searching for similar apps. Inspired by this announcement, we’ve started working on the idea of how we can help developers measure and improve the effectiveness of this type of advertising.
We’re happy to announce a technical partnership with our good friends at Appsflyer – a top mobile app tracking platform. Appsflyer and SplitMetrics are now fully integrated, which means that if you’re using Appsflyer for attribution you can see the stats on real store installs right in your SplitMetrics experiment reports.
ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads
Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality
The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips
Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing
World’s Most Ultimatest App Store Optimization Checklist
App Conversion Rate: 10 Ways Marketers Use App Store Page Analytics To Increase It
New Apple Search Ads Email Course
Learn to manage Apple Search Ads campaigns, discover keywords and optimize important performance metrics