THE AI EDGE

AI vs Manual Optimization: Where UA Teams Still Waste Hundreds of Hours

Join a practical session for UA managers and growth marketers on how AI helps teams optimize Apple Ads faster, reduce manual work, and react quicker to performance changes.

In this webinar, SplitMetrics experts will show how AI-powered optimization helped automate 13.8M+ bid & budget changes and save up to 14.5K working days for our customers — without losing strategic control.

Live webinar
June 8, 2026 5 pm CET / 11 am ET / 8 am PT
60 min

What You’ll Learn

We will analyze 8 different optimization scenarios and proven AI-driven decision-making strategies that help teams to:

  • analyze performance changes in seconds
  • automate bid and budget optimization at scale
  • reduce repetitive operational work
  • react faster to performance shifts
  • improve improve efficiency across large campaign portfolios

Strategic Goals You’ll Learn to Optimize For

Scale maintaining efficiency

Grow conversion volume while keeping CPA & ROAS on target.

Win demand in peak moments

Scale faster during launches, promotions, and seasonal spikes.

Remove inefficient budget spend

Lower CPA, reduce budget leaks and stabilize performance.

Optimize toward real business outcomes

Use revenue and post-install signals to to maximize growth beyond target CPA.

Speakers

Alina Kravchuk
Alina Kravchuk
Lead Global Customer Solutions Manager
5 years helping brands scale globally
Alina Kravchuk
Alina Kravchuk
Senior Customer Success Manager
6 years working with enterprise mobile marketing teams
Save hundreds of optimization hours without slowing growth

See how leading UA teams automate bid and budget optimization, react faster to seasonal demand, and scale Apple Ads more efficiently.