Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Seasonal Webinar

Black Friday Playbook on Apple Ads Strategy

During Black Friday, even a strong brand position can shift fast. SplitMetrics market intelligence shows: last year, a major US retailer's SOV on its own brand keyword fell to 20%, while a competing retailer peaked at 68%. Join a live session with UA experts to see what happened during Black Friday 2025, and how to prepare your Apple Ads strategy before demand peaks in 2026.

Date

October 14, 2026

Time

5 PM CET

Duration

45 minutes

Register to join live or get the recording

Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand

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Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand

Agenda

What we’ll cover

Join SplitMetrics UA experts as they break down a proven framework for winning on Apple Ads this Black Friday.

Brand Defense

How to defend your brand and capture demand

Identify where competitors are under defended on their own terms, and close those gaps before and during Black Friday.

Bids & Budgets

How to prepare for peak demand effectively

Build the right bid, budget setup ahead of time, with automation ready to respond when SOV or organic rank changes.

Creatives & Offers

How to use creatives & ASO to win more demand

See how seasonal messaging, custom product pages and ASO elements can work together with your Apple Ads strategy.

Customer stories

Set bidding rules before demand changes. Then let automation react.

Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand

+22.5% profit · Faster budget reallocation

InnoGames used automated bid and budget rules to improve Apple Ads efficiency. The same principle becomes especially valuable during Black Friday, when performance conditions can change quickly.

Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand

Meet the speakers

Alina Kravchuk
Alina Kravchuk

Customer Success Manager

SplitMetrics Acquire

Anastasia Voronina
Anastasia Voronina

User Acquisition Manager

SplitMetrics Growth Services

Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand

Don’t let your competitors expose gaps in your Black Friday strategy.

Enter the peak knowing where to bid, what to protect, and where to attack.

Save your free seat

About us

Meet SplitMetrics

SplitMetrics is a mobile marketing performance company that combines proprietary market data, purpose-built AI and industry experts to maximize ROAS for mobile app businesses and global brands. SplitMetrics is the team behind SplitMetrics Acquire for Apple Ads automation, App Radar for App Store Optimization, SplitMetrics Optimize for app store A/B testing and SplitMetrics Growth Services for fully managed multichannel advertising.

$2B

Ad spend supported

97M

Data points processed daily

+850M

Keywords analyzed daily

Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand