Who Killed the Dashboard? From OpenAI to OpenClaw & Iris

You have the power to take your team out of the campaign hamster wheel and scale performance beyond what was previously possible.

Join a practical session on how AI agents are changing app growth workflows: from manual reporting and static dashboards to real-time analysis, continuous decision loops, and AI-assisted optimization systems.

What You’ll Learn

Based on 4 years of hands-on work across the AI stack, SplitMetrics experts will break down:

• what marketing tasks can be actually fully autonomous today,
• how modern AI agent systems are structured,
• where AI workflows still fail in practice,
• and what it takes to make this work inside a real growth team.

You’ll also get a behind-the-scenes look at Iris – an AI agent system built for Apple Ads optimization using real-time market signals, orchestration workflows, and proprietary growth intelligence.

3 Questions Every Modern Growth Team Needs to Answer

• Why are dashboards starting to fail modern growth teams? UA teams now manage more campaigns, more market signals, and more optimization decisions than humans can realistically process manually.
• What actually makes an AI agent useful? We’ll break down how systems like OpenClaw and Iris work behind the scenes: from orchestration and decision loops to domain-specific agents and data pipelines.
• What happens after dashboards? From AI-assisted analysis today to autonomous optimization systems tomorrow. And what this shift means for marketers, founders, and growth teams.

Speakers

• Thomas Kriebernegg — General Manager & Co-founder of App Radar by SplitMetrics
  20+ years in digital marketing and 50+ launched apps and games
• Andrey Rekalo — Director of Data & AI at SplitMetrics
  7+ years leading the AI R&D team, PhD in Mathematics, US patent holder in applied AI