The Basics of App Marketing: Ideas for App Promotion

In order to catch the attention of mobile users, you should understand such aspects as what is app marketing which lies within mobile app success. The use of tool apps in promoting a brand or a product became necessary after the mobile technology breakout several years ago. Mobile app marketing is about interconnection with your users from their first experience with your app till the point they become regular customers; thus it is wise to always keep your product updated despite the fact of how popular it is. It will drop in rates eventually unless you actively market it.

Before we skim the mobile app marketing strategies to promote your apps, let’s take a look at the 3-step process:

How to do app marketing:

1. Determine the intent of your product

You need to be sure that your app is what people need, the purpose of your product should be related to the value it will provide your customers. It should be precise and clear about what you represent, for instance in your mobile app introduction.

2. Validate your distribution channels

MaRS defined that “Distribution refers to the process of getting your product into the hands of your target customer, whether that is an individual consumer or a business user. Entrepreneurs need to identify effective distribution channel(s) to reach their target customer.” 

It is important to design your distribution channel properly:

• Analyse customer needs
• Establish channel objectives
• Identify and evaluate major channel alternatives

In other words, you should design or choose any channel which can promote your product though you should be careful in choosing a perfect platform for it accordingly to your mobile app. For instance, if it’s business-related, LinkedIn should play a trick for a successful promotion. 

3. Choose your revenue model 

Your App can bring you financial profit. Though for that you should stick to the most suitable model for your app:

• One time, up-front free
• Upp-front free+ in-app purchases
• Free+ in-app purchases
• Free(“lite-version”)+ paid version
• Free+ advertising
• Subscription
• Cross Promotion

Which revenue model you chose, depends on the app type you have, though keep in mind that you should offer valuable features for free not to seem desperate in front of your potential users. However, do give a purchasable update of the game in case a customer liked your product initially.

Since it’s been mentioned before, let’s define 

What are the best app marketing strategies:

Show Point Your App Interface

A successful approach to attract new customers is to show your app’s offerings, for instance by taking a snapshot of its interface and pinning those to the Pinterest board, sharing on Facebook, etc.

Effective App Store Optimization 

The competition can be challenging, especially for the beginners who have newly launched their product. You want to be sure your app will be seen among other thousands of creations. An effective app store optimization (ASO)  provides you with a lot of downloads, for that you should know your target customer base, and the keywords they are searching for. Use those on the description, title and tags.

Use Guest Blogging 

Guest blogging is a form of inbound marketing; thus, create your app awareness with inbound marketing promotion and suppress other competitors’ applications. In that case, by blogging the owner gets beneficial content, and the guest gains access to a further audience. Both sides are in profit. However, such an approach might be challenging for B2B marketers.

When You Launch, Make It Big

You should embrace widely mobile app world. Therefore, get the proper tools, send press releases, promote the app, empower social media marketing, and, eventually, launch a Kickstarter campaign.

 Mobile App Marketing Agencies help

A mobile app marketing agency supports business owners with getting their products to a high-ranged user crowd. They specialise in superior promotion tools for your mobile app.

Review Stream

One of the approaches to make people download your app is via online reviews. Keep those steady to push people to talk about your product which helps to get a higher ranking and more starts as an assessment.

Engaging in infographic designing and sharing 

By developing and promoting your app concepts via infographics you expose its awareness and expand downloads. The app data you provide should relevant to its components; thus you should promote it to get constant views. 

Apply For App Awards

Being engaged in some contests will increase your app visibility and get internationally recognised.

Resolve negative reviews punctually

There are millions of apps and definitely you want your app to be downloaded and recognised. For that, you should resolve Negative Reviews on time. You should keep in mind every customer’s complaint since there is quite a high risk for the app ti be uninstalled. Price, storage, and registration technical problems all should be reconi=sidered and adjusted to the users.

Keep In Touch With Relatable Facebook Groups

Offer a Promotional Cost

Don’t underestimate what promotional offers can give you. Having recommendations for free or with a discount redisposes the users to your app. You might lose at first, though later it pays off with a loyal audience.

• Elevate Your App Graphics on Pinterest
• Learn About Your Costumers And Recruit Them Manually
• Run a Contest

Promoting a contest will give an opportunity for customers to advertise your content on media channels, especially if the contest involves the need for votes. It will make your app go viral.

• Start a Facebook Group
• Leverage Push Notifications Marketing
• Use QR Codes
• Benefit From Mobile Advertising

Hence, leverage mobile marketing growth rate, significance and superiority to launch your app to your mark audience.

• Consider Alternative App Stores
• Take Advantage of SEO For Your App Review Pages
• Construct a Captivating App Icon
• Start App Marketing Within Your App
• Emphasise On The Uniqueness of Your App 
• Reach out to the Mobile Influencers
• Develop an Assisting App Video
• Point out Your Competence  by Starting a Blog
• Contact Journalists to  HAve a Required Press

Conclusion

We have finally concluded what mobile app marketing is. Eventually, there are some aspects you should keep in mind- if you are willing to get thousands of users for your app, it is crucial to run a social media page or a Google Ad.

Don’t lose your inspiration in running free marketing apps since those take a grand amount of time to flourish. Don’t underestimate paid advertisements which might bring you thousands of downloads by this time tomorrow. 

Above all, since you already know how to market your app, you should do it consistently. It is the only approach to achieving the highest rates and long-term profi