Next Level AI, Next Level ROI. Meet Samba 2.0
See what’s new

Glossary

a b c d e f g i k l m o p r s t u v w
a
A/B Testing For Apps
ACOS
ARPDAU
ARPPU
ARPU
ASO
Abandonment Rate
Ad Creative
Ad Exchange
Ad Fraud
Ad Group in Apple Search Ads
Ad Impressions
Ad Network
Ad Relevance in Apple Search Ads
Ad Revenue
Ad Server
Ad Spend
Ad Targeting
Ad Unit
Adjust Tracker
Advertising Budget
Advertising Technology
Advertising Technology (Adtech)
App Ad Campaign
App Advertising
App Analytics
App Icon
App Influencer Marketing
App Launch Strategy
App Monetization
App Monetization
App Name
App Promotion
App Rating
App Size
App Store
App Store - Apple
App Store Acquisition Channels
App Store Analytics
App Store App Referrer
App Store Browse
App Store Category
App Store Connect
App Store Description
App Store Downloads
App Store Featured
App Store Impressions
App Store Keywords
App Store Localization
App Store Optimization (ASO)
App Store Proceeds
App Store Ranking
App Store Sales
App Store Search
App Store Seasonality
App Store Subtitle
App Store Title
App Tracking Platform
Apple Ad Identifier
Apple Arcade
Apple Search Ads
Apple Search Ads 101
Apple Search Ads API
Apple Search Ads Account
Apple Search Ads Advanced: Your Guide for 2024
Apple Search Ads Attribution
Apple Search Ads Basic: Your Guide for 2024
Apple Search Ads Best Practices
Apple Search Ads Campaign Management API
Apple Search Ads Cost
Apple Search Ads Daily Budget
Apple Search Ads Dashboard
Apple Search Ads Promo Code
Apple Search Ads Reporting
Apple Search Ads Targeting
Apple System Status
AppsFlyer Tracker
Automated App Ads
Average Revenue Per User (ARPU)
b
Banner Ad
Behavioral Targeting
Bid Management in Apple Search Ads
Branch for Apple Search Ads
Brand Campaign
Broad Match
Broad and Exact Match in Apple Search Ads
c
CPM (Cost Per Mille)
CTIT: A Deep Dive into Click-to-Install Time Metrics
Campaign ID
Campaign Structure in Apple Search Ads
Chance to Beat Control
Churn Rate
Click Fraud
Cohort
Contextual Advertising
Contextual Targeting
Conversion Rate (CR)
Conversion Rate (CVR)
Conversion Tracking
Conversion Value
Cost Per Acquisition (CPA)
Cost Per Action (CPA)
Cost Per Click (CPC)
Cost Per Completed View (CPCV)
Cost Per View (CPV)
Cost per Engagement (CPE)
Cost per Goal (CPG)
Cost per Install (CPI)
Cost per Lead
Cost per Mille (CPM)
Cost per Tap (CPT)
Creative Assets
Cross Device Attribution
Custom Product Page
d
Daily Active Users (DAU)
Demand Side Platforms
e
Editor’s Choice
Engagement Rate
Exploring Web to App: A Gateway to Enhanced User Experiences
eCPM
f
Feature Graphic
g
Game Technology (Gametech)
Google Advertising ID
Google App Campaign
Google Play Console
Google Play Explore
Google Play Short Description
Google Play Store
i
IDFA
Impression Share
In-App Advertising
In-App Events
In-App Purchases
Integrating Apple Search Ads with AppsFlyer
Interstitial Advertising
k
K-factor
Keyword Cannibalization
Keywords Research
Kochava Tracker
l
Limit Ad Tracking (LAT)
m
Maximum CPI in Apple Search Ads
Maximum CPT in Apple Search Ads
Mobile App Acquisition Costs
Mobile Growth
Monthly Active Users (MAU)
o
OEM Advertising
Omnichannel Marketing
p
Paid User Acquisition
Preloaded Apps
Preview Videos on the App Store
Programmatic Advertising
Programmatic Media Buying
r
Re-downloads
Remarketing
Rich Media Ads
s
SKAdNetwork
Screenshot on App Product Page
Search Advertising
Search Match in Apple Search Ads
Second Price Auction
Soft Launch
Software Development Kit (SDK)
Subscription Service
Suggested Bid Range
Suggested Default Max CPT Bid
Supply Side Platform
t
Taps in Apple Search Ads
Text Metadata
Third-Party Referrals
TikTok Advertising
u
Understanding Target Rating Points (TRP): A Comprehensive Guide
User Acquisition
v
Visibility of Mobile App
w
What are Expanded Text Ads?
What are Incentivized Ads?
What are Offerwall Ads?
What is Ad Inventory?
What is Ad Stacking?
What is Advertising Cost of Sales (ACoS)?
What is Audience Settings?
What is Average ROAS?
What is Bid Optimization?
What is CPL?
What is Click Injection?
What is Click Spam?
What is Facebook Advertising?
What is Google Advertising?
What is Instagram Advertising?
What is LinkedIn Advertising?
What is Native Advertising?
What is PPC Advertising?
What is Pay Per Install?
What is Pinterest Advertising?
What is Retargeting?
What is Return on Ad Spend (ROAS)?
What is SSP?
What is a Burst Campaign?
What is a Deeplink?
What is an Advertiser?
What is an Advertising Platform?
What is the Chance to Beat Control?