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Posts by category

• Category: Webinars & Events
  • Beyond the Hype: Real Ways AI is Driving App Growth
  • What AI Can – and Can’t – Do for Your App Growth
  • Top App Marketers’ Playbook for 2025: What’s Out and What’s In
  • Everything You Need to Know About App Growth Week
  • Unlocking the Full Potential of Apple Ads with Custom Product Pages
  • Driving Growth with Apple Ads: Latest Market Insights, Benchmarks & Trends
  • How to Leverage App Seasonality for Your User Acquisition Strategy
  • 8-Step Framework to Successfully Validate Mobile App and Game Ideas
  • Key Mobile Advertising Trends for 2021
  • How to Make the Most of Mobile A/B Testing
  • App Growth Talks: Jevgen Tarasenko
  • Experts’ Take on ASO and App Growth Strategy
  • SearchAdsHQ Answers Burning Questions on Apple Ads
  • Conversion Optimization with A/B Testing Throughout App Lifecycle
  • (RU) Apple Ads: Advantages, Strategies and Impact on ASO
  • Mobile A/B Testing for App Idea Validation: Tips by SplitMetrics & Phiture
• Category: App Growth Series
  • TechTalks | Monetize to Maximize: ASO Strategies for App Growth
  • App Growth Talks: Gamelight’s Günay Aliyeva on Mobile Gaming & AI
  • iOS User Acquisition and Retargeting in The Privacy-First Era
  • App Growth Week Day 5 Recap: App Lifecycle Strategies
  • App Growth Talks: Andrea Raggi
  • App Growth Talks: Johannes von Cramon
• Category: Custom Product Pages
  • Picsart’s Success Story: Leveraging Custom Product Pages for Growth
• Category: AI
  • How to Make AI Agents Work for App Marketers
  • How Flo Used AI Agent Iris for Keyword Strategy and Market Insights in Search Results on Apple Ads
  • Beyond Prompts: Why App Marketers Need Predictive and Prescriptive AI to Drive Growth
  • How SplitMetrics United AI & Experts to Empower User Acquisition Teams
  • The Artificial Intelligence Glossary for App Marketers: Key Terms To Know
  • How to Use Generative AI for Scalable and  Systematic App Marketing
  • Decoding AI for App Marketers: Understanding Generative, Predictive, and Prescriptive AI
• Category: ASO
  • How Top Apps Showcase AI Features on the App Store in 2025
  • The Evolution of AI for Mobile Marketing – The First Mobile Growth AI Agent
  • App Store Ranking Factors: How to Grow Your iOS App (Updated With 2025 News)
  • App Store Screenshot Sizes, Guidelines and Requirements for iOS Apps (2025 update)
  • Top 10 Most Downloaded Games in Google Play Store (July 2025 Update)
  • Google Play and App Store Fees: List of Costs That App Owners Pay in 2025
  • iOS App Icon Sizes, Requirements and Guidelines (With Apple WWDC 2025 Updates)
  • The Ultimate Guide to 40 AI Tools for App Marketing Teams in 2025
  • How World of Warships Legends Boosted App Store Conversions with Seasonal Screenshots
  • The Ultimate App Marketer’s Guide to Steam: From Publishing to Optimization 
  • Future of App Growth with AI
  • Best ASO Practices & Strategies for 2024-2025
  • AI Chatbot Apps: Winning ASO Strategies and Main Trends
  • How Can Sports Apps Score During Euro 2024?
  • The Ultimate App Store Optimization Guide for the visionOS App Store
  • 12 Dating App Trends 2024: Based on Big Data
  • Top Valentine’s Day App Icons for Iphone in 2024
  • SplitMetrics Acquires App Radar to Revolutionize Mobile Growth
  • Halloween App Icons & Widgets [2023]
  • ASO Competitive Research & Analysis: a Step-by-Step Guide
  • Optimizing Screenshots for Target Markets: SplitMetrics Agency Approach for italki
  • SplitMetrics’ Seasonal Special Offers 2023
  • App Store Product Page Mistakes Killing Your App’s Visibility and Conversions
  • Mobile Marketing Meets AI: New Possibilities with ChatGPT
  • Google Play Store App Description Guidelines: Short & Long
  • How to Design & Run Valid A/B tests: the SplitMetrics Framework
  • Beginner’s Guide to App Store Ratings & Reviews
  • Best Christmas App Icons
  • Lifestyle Apps: ASO and UA Trends
  • In-app event testing with SplitMetrics Optimize
  • Etermax: How to Identify Target Audience Before Launching a Game
  • Apple Ads and ASO Interrelation: How to Trigger App Growth
  • ASO Must Read: Download the eBook
  • Rockbite Games: Apple Ads & Increased Organic Traffic
  • Live App Growth Point on July 21: How to Trigger App Growth
  • App Store Optimization on the App Store and Google Play: Differences & Tips
  • App Growth Panel: Mobile Growth in 2022
  • Elevate Your ASO Competitor Analysis in Just 60 Minutes
  • Finance Apps: Benchmarks and Trends
  • App Store Optimization in 2024: Trends and ASO Benchmarks
  • Health & Fitness in 2021: Top Apps & Creative Trends
  • ASO Strategy for 2021: How to Trigger App Growth
  • Science-Backed Tips on App Store Creatives With People & Characters
  • Visual Salience: Evidence-Based Tips to Developing App Store Creatives
  • SplitMetrics CEO’s Take on the Current App Store Trends
  • Getting Ready for 2020: How ASO Has Changed in 2019 and What’s Next
  • What’s a Good App Conversion Rate for an App Store Page?
  • An ASO Guide to App Store Preview Videos for iOS Apps
  • App Store’s App Description: Technical and Creative Guidelines
  • A Guide to ASO KPIs, or How to Measure Your App’s Success
  • App Store Keywords Optimization: How do iOS Apps Win in 2025 and Beyond?
  • iOS App Product Page Localization: How to Use it to Improve ASO
• Category: Guest Article
  • Elevating Your App Promotion in the App Store Using Videos
  • App Store Optimization Tips and Strategies by SplitMetrics Experts
  • Vezet Case Study: Increased Click-to-Install Conversion Rate
  • Perfect App Page for a Game – An Interview with Jero Juujärvi
  • Key App Store Optimization Techniques
• Category: Apple Ads
  • How to Run Profitable Apple Ads Category Campaigns 
  • Automate Keyword Discovery with Keyword Expansion Strategies in SplitMetrics Acquire
  • Introducing Display Intelligence: Your Competitive View Into Apple Ads Display
  • How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization
  • A Beginner’s Guide to Bid Optimization in Apple Ads
  • How to Build a Value-Based Apple Ads Campaign Structure for Search Results Ads 
  • A Guide to Data and AI-Driven Keyword Research in SplitMetrics Acquire 
  • 3 Automation Types for Managing Apple Ads Campaigns
  • Apple Ads Keywords: Basics, Research & Best Practices
  • SplitMetrics’ Starter Apple Ads Automation Guide
  • How to Break Through on the App Store with Apple Ads Competitor Campaigns
  • How NordVPN Enhanced User Acquisition with SplitMetrics Acquire 
  • How to Acquire Valuable Users with Apple Ads Brand Campaigns
  • How to Start Apple Ads with the free SplitMetrics Acquire Starter Plan
  • Connecting a Mobile Measurement Partner & Apple Ads in SplitMetrics Acquire
  • How JustMoby Streamlined Apple Ads Сampaigns Across 46 Apps with SplitMetrics Acquire
  • Crafting a Multi-Placement Ad Strategy in Apple Ads
  • Nine Steps to a Perfect Synergy of App Store Optimization (ASO) & Apple Ads
  • Apple Ads Metrics: How to Evaluate Your Campaigns?
  • How to Manage and Optimize Apple Ads Discovery Campaigns?
  • How to Choose the Right Apple Ads Campaign Structure for Search Results Ads?
  • Apple Ads Campaign Management: Workflow, Tasks & Best Practices
  • Apple Ads Optimization Checklist & Troubleshooting
  • Apple Ads Guide: From Beginner to Expert (2025)
  • How to Build a Semantics-Based Apple Ads Account Structure for Search Results Ads
  • SplitMetrics Apple Ads Day 2024
  • How to Improve Your App’s Visibility with the Share of Voice Metric
  • How Burner Optimized Apple Ads with SplitMetrics Acquire
  • How GetYourGuide Automated and Scaled Apple Ads, Increasing Non-Branded Keyword Revenue by 20%
  • SplitMetrics Acquire x Apphud
  • Apple Ads Reporting in 2024: Measure and Optimize Search Results Campaigns
  • App Growth Talks: Yousician’s Victoria Chan on Apple Ads
  • Players defend castle against enemies. Rush Royale boosts reach
  • Revolutionize Your Competitor Analysis with Keyword Gap in SplitMetrics Acquire
  • Apple Ads Basic vs Advanced: How to Choose the Right One?
  • Beginner’s Guide to Custom Product Pages on the App Store
  • NEW in SplitMetrics Acquire: CPP Management and Dashboard
  • Correlation: Share of Voice & Apple Ads Search Popularity
  • A Guide to Search Tab Ads on the App Store in 2023
  • SplitMetrics’ Apple Ads Benchmark Dashboard
  • 14 Mobile Gaming Trends and SplitMetrics’ Apple Ads Benchmarks in 2023
  • SplitMetrics Acquire Now Supports a No-Code BI Integration
  • SplitMetrics Unveils New Tool to Monitor Competitors’ Custom Product Pages
  • 45 Hilarious Mobile Marketing Memes You Can’t Resist Sharing
  • SplitMetrics Shares Apple Ads Tips on Singular’s Growth Masterminds Podcast
  • Custom Product Pages: Experts’ Opinions and Insights
  • Create and Edit Ad Variations For Custom Product Pages in SplitMetrics Acquire
  • Apple Ads Insights: Charts, Reporting, and New Regions
  • New in SplitMetrics Acquire: Automation Rule Templates
  • 5 Apple Ads Myths Debunked
  • Apple Ads Updates & SplitMetrics Acquire Role
  • New in SplitMetrics Acquire: Organic Ranking Insights
  • Apple Ads Benchmarks Report
  • App Growth Talks: Roman Pylypchuk on Apple Ads
  • Spark Networks Reduces CPA and Increases ROAS with SearchAdsHQ
  • Scale Apple Ads with Insights
  • Search tab ads Benchmarks 2021
  • Apple Ads Benchmarks H1 2021
  • IDFA Deprecation: Impact on Attribution in Apple Ads
  • NEW: Bid Insights in SearchAdsHQ, iOS 14 Redesign in SplitMetrics
  • Apple Ads & SearchAdsHQ Amid IDFA Deprecation
  • Apple Ads: Best Practices and Views of Experts on This Channel
  • Mobile Marketing Trends for late 2020, early 2021
  • Success Story: Flowkey and SearchAdsHQ
  • NEW: Creative Sets & Campaign Automation, Multivariate Tests
  • How to Nail ASO with Apple Ads
  • NEW: Multiple Conversions & Charts 2.0 in 2x faster SearchAdsHQ
  • Multiple Conversions Tracking in SearchAdsHQ: User Acquisition Funnel
  • The Impact of COVID-19 on Apple Ads
  • Rules for Search Terms & Custom Columns Improvements
  • Apple Ads Best Practices: Interview with Michael Shubin
  • Custom Columns for Flexible Apple Ads Optimization
  • Apple Ads Keywords Performance: TTR, CVR, CPT & CPA
  • 2019 Apple Ads Benchmarks by 13 Storefronts
  • Apple Ads Benchmarks 2019 by 16 App Store Categories
  • SearchAdsHQ supports 46 Extra Apple Ads Storefronts
  • NEW: Apple Ads Keyword Popularity Checker
  • Redesigned Dashboard for Managing Apple Ads
  • SearchAdsHQ Update: Support of Apple Ads Creative Sets
  • SearchAdsHQ Supports Updated List of Apple Ads Storefronts
  • SearchAdsHQ Update: Automated CPA Bidder for Apple Ads
  • Early Apple Ads Experiments Promise Great Performance
• Category: Cases
  • How to Make Data-Driven Ad Creatives at Scale for Social Media User Acquisition, the FITAPP Case
  • Bolt Accelerates Market Growth Using Keyword Expansion Strategies in SplitMetrics Acquire
  • How Octa Scaled iOS User Acquisition with SplitMetrics Acquire and AppsFlyer
  • How SplitMetrics Optimize Helped Episode Boost Conversion Rates by Refreshing Creative Assets
  • How SplitMetrics Agency Drove Non-Brand Growth for WoT Blitz through Apple Ads
  • How SplitMetrics Agency Boosted Viber’s Google Play Performance with Optimized Screenshots
  • How AI Bid Optimization Helped Gismart Piano Optimize Apple Ads and Scale Efficiently
  • How to Streamline ASO Efforts with Apple Ads Pre-Order Campaigns 
  • iSharing: Automated Apple Ads to Manage It in 17 Markets
• Category: A/B Testing
  • Bitcoin.com: Driving Organic Growth Through Strategic ASO
  • Calculating Sample Size for A/B Testing: Formulas, Examples & Errors
  • A Practical Guide to Multi-Armed Bandit A/B Testing
  • What is A/A Testing: Goals, Results Analysis and Examples
  • Bayesian Intelligence for Flexible Experiment Management
  • A/B/n Testing: Choose the Right Type of Experiment with SplitMetrics
  • Bayesian A/B Testing by SplitMetrics
  • Papaya Gaming Case Study: 31% Increase in Installs with A/B Testing
  • Beginner’s Guide to Pre-Launch Mobile A/B Testing
  • SplitMetrics Answers Burning Questions on Mobile A/B Testing
  • Why A/B Test: Apps & Games at Different App’s Lifecycle Stages
  • Conversion Optimization with A/B testing throughout App Lifecycle
  • Facing IDFA Challenges with A/B Testing & ASO
  • How to Fortify UA Strategy with Creatives Testing
  • SplitMetrics A/B Tests: How to Win with No Winner Experiments
  • How Sequential A/B Testing Works in SplitMetrics
  • Sequential A/B Testing: Workflow and Advantages over Classic Experiments
  • Mobile A/B Testing: Statistical Significance and Confidence Level
  • How Not to Do Mobile A/B Testing: 7 Fails of Mobile App Marketers
  • Beginner’s Guide to A/B Testing for ASO on the App Store & Google Play
• Category: News
  • SplitMetrics Achieves Premier Partner Status with AppsFlyer
  • SplitMetrics Welcomes Eoin Hallahan as New Chief Revenue Officer
  • SplitMetrics’ Commitment to Data Security: ISO 27001 & SOC 2 Certified
  • SplitMetrics Is Named a High Performer in G2 Winter 2024 Reports!
  • SplitMetrics’ Olga Noha Made the List of 50 Customer-Led Marketing Leaders in 2023
  • Game On: SplitMetrics Takes Part in 10th Edition of GameCamp Summit
  • SplitMetrics Earns High Praise in G2’s Spring 2023 Reports
  • We’re a High Performer and a Leader in G2 Winter 2023 Reports!
  • SplitMetrics Optimize Is Named ASO Tool of the Year at App Growth Awards
  • SplitMetrics Recognized as High Performer in G2 Fall 2022 Reports
  • Apple iOS 16 Review: Features Coming to Devices and Release Date
  • Apple’s WWDC22 Insights: from iOS 16 to SKAdNetwork 4.0
  • SplitMetrics Is Sponsoring MAU Vegas. Let’s Meet Offline!
  • Building the Future of Mobile Marketing
  • SplitMetrics Announces New Brand
  • The New Chapter in SplitMetrics Journey
  • SplitMetrics’ Actions to Support Ukraine
  • Partnership with AppInChina: Licenses for Entering Chinese Market
  • Why SplitMetrics Remains Essential for Mobile A/B Testing
  • App Growth News: App Store Privacy Labels, Apps Coming to Mac
  • App Growth News Monthly: iOS 14 Release & IDFA Deprecation
  • Apple Ads 2018: What Was Changed?
  • Google Play Store Redesign: What’s New
  • Apple Ads Update: Aligning Keywords to Screenshots and more
  • Apple Redesigns the App Store: Here’s What You Need to Know
• Category: Product Updates
  • The Agentic Era Begins: Introducing Iris, the First AI Agent Purpose-Built for Apple Ads
  • Introducing Optimization Hub: A Unified View of Your Apple Ads Automation
  • AI ROAS Bid Optimization: The Smarter Way to Scale with Samba 2.5
  • NEW in SplitMetrics Acquire: App Intelligence Dashboard
  • Uncover Growth Opportunities with Our New AI Bid Optimization and Bid Simulator
  • Helping Mobile Growing Businesses: Free Starter Plan of SplitMetrics Acquire
  • Protect Your Brand & Beat Competitors with Our Newest Feature in SplitMetrics Acquire!
  • Overview Dashboard: Keep App Performance Under Control
  • SearchAdsHQ Now Supports Apple Ads in Mainland China
  • Brand New UA Opportunity: Ads on App Store Search Tab
  • Introducing Machine Learning Bid Suggestions in SearchAdsHQ
  • Bid History on Graphs: Data-Driven Decisions in SearchAdsHQ
  • SearchAdsHQ Releases Course and Exam on Apple Ads
  • SearchAdsHQ Column Presets: Boosting Apple Ads Management
  • SearchAdsHQ Update: How to Manage Apple Ads Storefronts
  • Improved Rules for Faster Apple Ads Management
  • Adding Transparency to Apple Ads – New Discrepancy Metrics
  • Graphic Visualization of Your Apple Ads Performance
  • 10 SearchAdsHQ Filters for Apple Ads Optimization
  • SearchAdsHQ Update: App Cohort Analysis for Apple Ads
  • SplitMetrics Update: Advanced Video Analytics for App Preview A/B Tests
  • SplitMetrics Supports Enhanced Screenshots Limit in A/B Tests
  • NEW in SearchAdsHQ: Features Facilitating Work with Apple Ads
  • Apple Ads and SearchAdsHQ Latest Updates, October 17
  • SplitMetrics Lets You See How Your Apps Perform in New App Store Design
  • Updated Apple Ads country list and campaign tools
  • Optimize Your Apple Ads Creatives with A/B Testing
  • SplitMetrics + Appsflyer Integration is Live
• Category: App Growth
  • Intro to App Marketing on TikTok: Hook, Entertain, Analyze & Optimize
  • Lessons Learned from 50+ Holiday App Marketing Campaigns
  • 11 Game App Marketing Strategies (2024)
  • Pay Less for a User on Any Ad Network – Portfolio LTV Analysis
  • Apple SKAdNetwork 2025: What It Is and How It Works
  • App Growth Week 2023: Day 2 — Apple Ads
  • App Growth Week 2023: Day 1 — Mobile Growth
  • A Full Guide to LiveOps in Games 2024
  • How to Get App User Feedback
  • How to increase your ROI with app retargeting campaigns
  • The Quick In-App Monetization Guide: Skyrocket Your Growth Now!
  • Mastering ROI for iOS Apps: Advanced UA Strategies & Hybrid Measurement
  • Emerging Mobile Marketing Trends in 2024: What You Need to Know
  • Travel Apps: Top 7 Trends to Watch in 2024
  • 6 Engagement Megatrends Impacting Marketing at All Levels
  • How to Choose User Acquisition Channels for Soft Launch
  • Thomas Petit: What’s Next in User Acquisition
  • Mobile App Monetization Trends in the Age of Empowered Customers
  • Getting the Word Out: 5 Ways to Increase Mobile App Promotion
  • Why User Retention Metrics are Key and How to Improve Yours
  • Category: App Growth Talks
    • App Growth Talks: Gamelight’s Dmytro Vorobiov on User Acquisition
    • App Growth Talks: Auto Trader’s Paul Davey on Engaging Customers & Growing an App
    • App Growth Talks: Singular’s John Koetsier on the Top Ad Networks
    • App Growth Talks: Niels Beenen on Mobile Attribution Challenges
    • App Growth Talks: Tom Nguyen
    • GrowthBlitz #2 with Vera Rabkina
    • App Growth Talks: Mariusz Gąsiewski
    • GrowthBlitz #1 with Peggy Anne Salz
    • App Growth Talks: Peter Fodor
    • App Growth Talks: Daniel Peris Molina
    • App Growth Talks: Thomas Kriebernegg
    • App Growth Talks: Steve P. Young
    • App Growth Talks: Nadir Garouche
    • App Growth Talks: Thomas Petit
  • Category: App Growth Panel
    • AI-Driven User Acquisition: From Data to Decisions
    • Apple Ads in 2023: Best Practices, Automation Solutions, and Success Stories
  • Category: App Growth Week
    • App Growth Week 2023: Day 3 — Optimization
    • App Growth Week Day 4 Recap: ASO, Testing & Optimization
    • App Growth Week Day 3 Recap: Apple Ads
    • App Growth Week Day 2 Recap: User Acquisition
    • App Growth Week Day 1 Recap: Mobile Growth
• Category: Industry Benchmarks & Trends
  • SplitMetrics’ Apple Ads Search Results Benchmarks Report 2025
  • Downloads of AI Crypto Bot Apps on Google Play Rise by 109%
  • ASO & Design Guide to Japan: Localization & Seasonality
  • The Ultimate Seasonality Guide for Creative Optimization on the App Store #2
  • Breathing Fire Into Apps: ASO Tips & Creative Concepts for Chinese New Year 2024
  • A Digest of SplitMetrics Benchmarks for Product Page Ads Report
  • Apple Ads Benchmarks Report 2023
  • 16 Mobile App Development Trends You Should Be Aware of in 2024
  • ASO and A/B Testing Holiday Special: Seasonality Trends for 2022-2023
  • ASO Benchmarks and Mobile Trends 2022 Report
  • Mobile Gaming Design Trends & Tips
  • Paid UA in 2022: Apple Ads Costs, Trends and Insights
  • Apple Ads Cost: Evaluation and SplitMetrics’ CPA, CPT, CR, TTR Benchmarks for 2025 
  • The Future of Mobile Advertising: Trends & Expert Opinions
  • Running App Store Search Tab Ads: Results and Statistics
  • Apple Ads Benchmarks Q2-Q4 2020
  • App Growth Experts Take on the Post-IDFA World
  • COVID-19 Impact on Apple Ads Q1-Q2 2020
  • Benchmarks Report 2020: Apple Ads Cost & Performance Metrics
  • 7 App Store Optimization Tips and Tricks for Early 2020
  • App Store Search Benchmarks and Tips on Improving Ranking
  • Quick Summary of App Annie’s App Industry Overview 2017
  • How does iOS 11 influence ASO? We’ve Analyzed 250K Users
• Category: Playbooks & Guides
  • 10 Steps to a Flawless Seasonal & Holiday Strategy on the App Store
  • 8 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in 2025
  • Mobile App Marketing in 2024: Tools, Insights and Tips
  • The Ultimate Seasonality Guide for Creative Optimization on the App Store #1
  • The Ultimate App Monetization Guide for Android & iOS apps in 2023
  • 10+1 Apple Ads Best Practices: Ultimate Guide

Cases

• Bolt Accelerates Market Growth Using Keyword Expansion Strategies in SplitMetrics Acquire
• How Dentsu Scaled Installs for a Client by 158%, Automating 64% of Apple Ads
• How textPlus got +119K installs from a single screenshot change
• How Flo Used AI Agent Iris for Keyword Strategy and Market Insights in Search Results on Apple Ads
• How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization
• How SplitMetrics Agency Improved Monetization Performance With Paywall Optimization
• How Octa Scaled iOS User Acquisition with SplitMetrics Acquire and AppsFlyer
• How NordVPN Enhanced User Acquisition with SplitMetrics Acquire 
• How SplitMetrics Optimize Helped Episode Boost Conversion Rates by Refreshing Creative Assets
• How JustMoby Streamlined Apple Ads Сampaigns Across 46 Apps with SplitMetrics Acquire
• How SplitMetrics Agency Drove Non-Brand Growth for WoT Blitz through Apple Ads
• How SplitMetrics Agency Boosted Viber’s Google Play Performance with Optimized Screenshots
• How AI Bid Optimization Helped Gismart Piano Optimize Apple Ads and Scale Efficiently
• Bitcoin.com: Driving Organic Growth Through Strategic ASO
• How World of Warships Legends Boosted App Store Conversions with Seasonal Screenshots
• How Burner Optimized Apple Ads with SplitMetrics Acquire
• How GetYourGuide Automated and Scaled Apple Ads, Increasing Non-Branded Keyword Revenue by 20%
• Players defend castle against enemies. Rush Royale boosts reach
• Ciliz improved the conversion rate by 19% with icon optimization via SplitMetrics
• Restyle: Achieving Higher Organic Rankings through ASO and Apple Ads Synergy
• italki: Amplifying Conversions while Minimizing Their Cost
• OctaFX: Optimizing Apple Ads Campaigns to Expand User Acquisition
• Psychic Txt: How to Increase the Number of First Purchases and Decrease Their Cost 
• Locals: How to Sync ASO & Apple Ads for Higher Organic Ranking
• Streamline ASO Efforts with Apple Ads Pre-Order Campaigns 
• How tonestro Maximized User Engagement with Custom Product Pages
• iSharing Automated Apple Ads with SplitMetrics Acquire to Manage It in 17 Markets
• Etermax: How to Identify Target Audience Before Launching a Game
• Prequel: How to get 75% improvement with A/B testing of video
• Case Study: Babbel scales Apple Ads with SplitMetrics Acquire
• How Apple Ads Helps to Increase Organic Traffic
• Rockbite Games increased organic traffic and CVR with SplitMetrics
• United Tech tripled daily installs via Apple Ads
• Spark Networks Reduces CPA and Increases ROAS with SplitMetrics Acquire (formerly SearchAdsHQ)
• Skidos: Grows Spend x2 and Optimizes Apple Ads with 200+ Automated Rules
• Nanobit: How to Achieve 18% Conversion Rate Uplift for Organic Users with SplitMetrics
• FxPro cuts CPA for conversions by half with SplitMetrics Acquire (formerly SearchAdsHQ)
• Livintis: Cut CPG in half & get 4x conversions in Apple Ads
• Case study: Aged Studio increases install rate by 27% with SplitMetrics Acquire
• Lab Cave case study: 314% increase in installs with SplitMetrics A/B testing
• Case study: Flowkey doubles ROAS and increases new downloads in Asia by 900% with SplitMetrics Acquire
• Case study: Stocard optimizes campaigns for in-app events in 20+ countries with automation rules
• Vezet: Increased Click-to-Install Conversion with the help of app store A/B testing
• Pixum: x3 less time on Apple Ads management
• Game Hive: Doubles install rates and scales by 15% with optimization and automation via SplitMetrics Acquire
• Flyin: Reducing Cost per Acquisition by 15% with SplitMetrics Acquire
• InnoGames: Improving Generated Profit by 22.5% with Help of SplitMetrics Acquire
• Verv: Reinforcing Apple Ads Statistics with Post-Install Events
• Rovio: Angry Birds 2 gets 13% Better Conversion Thanks to A/B Testing of App Screenshots
• Red Rock Apps: App Advertisement Optimization with SplitMetrics Acquire Unlocks Apple Ads Potential
• Delta Investment Tracker Increased Organic Visibility with SplitMetrics
• OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost
• MyTona: Halloween Update of App Icons Helps to Increase Conversion by 9%
• Darby Smart: Updated Easy to Understand Mobile App Icon Brings 10% Conversion
• MSQRD: 5 App Viral Marketing Hacks Which Enhanced Conversion by 13%
• Pixel Federation: Reinforcement of Pre-Launch Store Optimization Phase with A/B Testing Results in 25% Conversion Boost
• Hobnob: App Optimizing with SplitMetrics Alters Company’s Trajectory and Triggers 64% Conversion Boost
• Mallzee: Learning Value of Store Optimization Negative Results and Getting 10% Conversion Improvement
• App Family Kids: How to Double App Downloads Changing App Icon
• Prisma: How A/B Testing of App Store Images Resulted in 20% Conversion Increase
• FiftyThree: How Paper App Got 33% More Installs A/B Testing Screenshots for App Store
• ZiMAD Gets 36% Conversion Uplift by Optimizing App Store Screenshots for Japan
• FreshPlanet: Shorter Captions and Bolder Graphics in iOS Screenshots Give SongPop2 10% Better CVR
• ZiMAD: App Screenshots Redesign Results in 32% Conversion Lift
• Empire City Casino: How to Achieve 31% Conversion Lift with Simple Edits of Screenshot Template
• ŠKODA LittleDriver: A/B Testing of iOS Screenshots for iPad Triggers 15% Conversion Growth

Glossary

• Cost per Tap (CPT)
• Cost per Goal (CPG)
• Impression Share
• Apple Ads Campaign Structure
• Brand Campaign
• Broad Match
• Bid Management in Apple Ads
• Ad Relevance in Apple Ads
• Ad Group in Apple Ads
• What are Offerwall Ads?
• What is Mobile Growth?
• What Are App Store Proceeds?
• What is ARPDAU?
• What is ARPU?
• What Are Third-Party Referrals?
• What is ARPPU?
• Apple App Store Analytics: Key Features
• What is a Software Development Kit (SDK)?
• What is App Store App Referrer?
• What is the K-factor?
• What is Ad Exchange?
• What is OEM Advertising?
• What is Advertising Cost of Sales (ACoS)?
• What is Bid Optimization?
• What is Average ROAS?
• What is Ad Inventory?
• What are Incentivized Ads?
• What is Click Injection?
• What is Click Spam?
• What is Ad Stacking?
• What are Automated App Ads?
• What is Cross Device Attribution?
• What is a Burst Campaign?
• CTIT: A Deep Dive into Click-to-Install Time Metrics
• Understanding Target Rating Points (TRP): A Comprehensive Guide
• What is Audience Settings?
• Exploring Web to App: A Gateway to Enhanced User Experiences
• What is Return on Ad Spend (ROAS)?
• What is a Deeplink?
• Google Play Short Description
• What is Google Advertising?
• What is PPC Advertising?
• What is Facebook Advertising?
• What is an Advertiser?
• What is LinkedIn Advertising?
• What are Expanded Text Ads?
• What is CPL?
• What is Retargeting?
• What is Native Advertising?
• What is SSP?
• What is an Advertising Platform?
• What is Instagram Advertising?
• What is Pinterest Advertising?
• What is the Chance to Beat Control?
• Chance to Beat Control
• What is Remarketing?
• TikTok Advertising
• What is Programmatic Advertising?
• Programmatic Media Buying
• What is Conversion Tracking?
• What is Omnichannel Marketing?
• Ad Spend Meaning
• What is Demand Side Platforms?
• What is Search Advertising?
• What is Click Fraud?
• What is Cost Per Action (CPA)?
• What is ACOS?
• What is an Advertising Budget?
• What is Contextual Advertising?
• What is Ad Networks?
• What is Cost per Lead?
• Ad Targeting Meaning
• What is Conversion Value?
• Ad Creative Meaning
• What is Adtech?
• What is a Supply Side Platform?
• User Acquisition: Growing Your User Base
• Understanding Behavioral Targeting
• Understanding Rich Media Ads
• What is Ad Fraud?
• What is Advertising Technology?
• What is Contextual Targeting?
• What is an Ad Server?
• What is eCPM?
• Broad and Exact Match in Apple Ads: Maximizing Your Advertising Reach
• What is a Second Price Auction?
• Understanding the Apple System Status
• What is a Campaign ID?
• The Role and Function of the Apple Ad Identifier
• Understanding Suggested Bid Range
• What Is an Ad Impression: Understanding the Basics
• What Are App Store Sales?
• What Is an App Store Title?
• What Is Game Technology (Gametech)?
• What Is Google Advertising ID?
• What Are Preloaded Apps?
• What Is App Store Ranking?
• What Is ASO?
• What Are App Store Keywords?
• What Is Interstitial Advertising?
• What Is App Store Featuring?
• What is Cost per Engagement in Marketing?
• What is an App Store Subtitle?
• What is an App Store Description?
• What is Paid User Acquisition?
• What is App Store Connect?
• What is Re-downloads?
• What is CPV (Cost Per View)?
• What is an Ad Unit?
• What is App Store Impressions?
• What is Google Play Explore?
• What is Ad Revenue?
• What is App Store Search?
• What are Daily Active Users?
• What is Pay Per Install?
• What Is App Rating?
• What is a Soft Launch meaning?
• App Store Downloads
• What are Monthly Active Users (MAU)?
• What is App Size?
• What is CPCV (Cost Per Completed View)?
• What is Apple Arcade and How Does it Impact Mobile Gaming?
• What is Google Play Console?
• Mobile App Acquisition Costs – Metric Not to Be Ignored
• Cost per click: What is CPC in Marketing?
• How to become an Editors' Choice app?
• What is Keyword Cannibalization and How to Fix It?
• What Are Preview Videos on the App Store?
• App Store - Apple
• App Store
• Screenshot on App Product Page
• What is a Subscription Service?
• Text Metadata Optimization: Guide to Writing App Title, Subtitle, and Description
• Limit Ad Tracking (LAT)
• Kochava Tracker
• How Does In-App Advertising Work?
• Google Play Store Feature Graphic: Definition, Placement, and Best Practices
• What is Engagement Rate?
• Creative Assets
• What is App Store Visibility and How to Improve It?
• What is App Store Category?
• What is App Store Localization?
• Google App Campaigns: What Is It?
• What Is App Analytics?
• Apple Store vs Google Play - Main Differences
• The Hitchhiker’s Guide to In-App Purchases
• What is CPM (Cost Per Mille)?
• Cost Per Acquisition (CPA)
• What is Cost per Install (CPI)?
• Cohort: Analyzing User Behavior over Time
• Churn Rate
• What Are Banner Ads?
• Average Revenue Per User (ARPU)
• Top 6 Best Mobile Measurement Partners (MMP) in 2022
• Custom Product Page
• Apple Ads Cost
• Apple Ads Best Practices
• Apple Ads Basic: Your Guide for 2024
• App Tracking Platform
• App Store Seasonality
• App Store Optimization (ASO)
• Keywords Research
• Mobile App User Acquisition Channels: Organic vs Paid Traffic
• App Promotion
• App Name
• App Monetization
• App Launch Strategy
• App Influencer Marketing
• App Advertising
• App Ad Campaign
• What is Abandonment Rate?
• A/B Testing For Apps
• App Icon