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- 21 New Markets: Reach New Users in Türkiye And Beyond
- A New App Growth Academy is Coming Soon!
- About SplitMetrics: The Company Behind Mobile Growth Tools and Services
- AI vs Manual Optimization: Where UA Teams Still Waste Hundreds of Hours
- AI-Driven User Acquisition: From Data to Decisions
- App Growth media portal — all you need to know about app marketing
- App Growth Week 2025
- App Growth Week, Nov. 14-16, 2023 — Global Virtual Event
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- App Radar by SplitMetrics | ASO for Winning Organic Search
- Apple Ads Search Results Benchmarks Report
- ASO Benchmarks & Mobile Trends Report 2023
- ASO Benchmarks & Mobile Trends Report 2024
- Beyond the Hype: Real Ways AI is Driving App Growth
- Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
- Book a Demo With SplitMetrics| Mobile App Growth Experts
- Build a seasonal Apple Ads campaign with SplitMetrics AI
- Check Keywords Potential on the Fly
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- Custom Product Pages Playbook
- Custom product pages: a playbook for scaling Apple Ads performance
- Finance Apps: Apple Ads & ASO Trends 2025 by SplitMetrics
- Free App Store Optimization (ASO) Guide for App Store
- Games in 2026: SplitMetrics’ Ultimate Apple Ads Playbook (+Benchmarks)
- Glossary
- Lessons Learned from 50+ Holiday App Marketing Campaigns
- Lifestyle Apps: ASO and UA Trends
- Manage & automate Apple Ads like a pro
- Mobile App Growth Case Studies | SplitMetrics
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- Custom Product Pages Turnkey
- Fully Managed Apple Ads | SplitMetrics Agency
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- SplitMetrics Acquire | Apple Ads Optimization Built to Scale
- Apple Ads AI Bid and Budget Optimization | SplitMetrics Acquire
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- Iris | The AI Agent for Winning on Apple Ads | SplitMetrics
- Maximize your revenue from Apple Ads
- MMP Integrations for Apple Ads and SplitMetrics Acquire
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- SplitMetrics Acquire and Apphud Integration for Apple Ads
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- SplitMetrics Acquire and Branch Integration for Apple Ads
- SplitMetrics Acquire and Qonversion Integration for Apple Ads
- SplitMetrics Acquire and RevenueCat Integration for Apple Ads
- SplitMetrics Acquire and Singular Integration for Apple Ads
- SplitMetrics Acquire and Tenjin Integration for Apple Ads
- Samba AI | Purpose-Built ML Models for Apple Ads | SplitMetrics
- SplitMetrics Apple Ads Day – September 5, 2024
- SplitMetrics Optimize | App Store A/B Testing Before Launch
- SplitMetrics vs AppTweak | Why App Advertisers chooseSplitMetrics for Apple Ads Optimization
- SplitMetrics vs Asapty | Why SplitMetrics Is a Superior Solution to Asapty for Apple Ads
- SplitMetrics vs MobileAction | Why Mobile Marketers choose SplitMetrics for Apple Ads Automation
- SplitMetrics’ Apple Ads Search Results Benchmarks Report 2024
- SplitMetrics’ Apple Ads Benchmark Dashboard
- SplitMetrics’ Apple Ads Product Page Benchmarks Report
- SplitMetrics’ Apple Ads Search Results Benchmarks Report 2025
- SplitMetrics’ Apple Ads Search Results Benchmarks Report 2026
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Posts by category
- Category: Apple Ads
- Black Friday Playbook on Apple Ads Strategy: Defend Your Brand & Capture Demand
- Apple Ads Automation for Crypto, Trading and Finance Apps: Rules That Watch Bitcoin, Gold and VIX Signals 24/7
- Apple Ads Optimization: How to Scale Spend and Keep CPA Under Control
- Apple Ads ROAS: What Is It, How to Calculate It, and How to Improve It
- Who Killed the Dashboard? From OpenAI to OpenClaw & Iris
- WWDC 2026: What Latest App Store Changes Mean for Your Growth Strategy
- How to win the Apple Ads’ additional placement? The Share of Voice data SplitMetrics calculates for you and other tools don’t.
- Bolt Accelerates Market Growth Using Keyword Expansion Strategies in SplitMetrics Acquire
- How to Run Profitable Apple Ads Category Campaigns
- 10 Steps to a Flawless Seasonal & Holiday Strategy on the App Store
- The Evolution of AI for Mobile Marketing – The First Mobile Growth AI Agent
- Automate Keyword Discovery with Keyword Expansion Strategies in SplitMetrics Acquire
- How Flo Used AI Agent Iris for Keyword Strategy and Market Insights in Search Results on Apple Ads
- 8 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in 2025
- Introducing Display Intelligence: Your Competitive View Into Apple Ads Display
- How Octa Scaled iOS User Acquisition with SplitMetrics Acquire and AppsFlyer
- A Beginner’s Guide to Bid Optimization in Apple Ads
- How to Build a Value-Based Apple Ads Campaign Structure for Search Results Ads
- A Guide to Data and AI-Driven Keyword Research in SplitMetrics Acquire
- 3 Automation Types for Managing Apple Ads Campaigns
- Apple Ads Keywords: Basics, Research & Best Practices
- SplitMetrics’ Starter Apple Ads Automation Guide
- SplitMetrics’ Apple Ads Search Results Benchmarks Report 2025
- How to Break Through on the App Store with Apple Ads Competitor Campaigns
- How NordVPN Enhanced User Acquisition with SplitMetrics Acquire
- How to Acquire Valuable Users with Apple Ads Brand Campaigns
- How to Start Apple Ads with the free SplitMetrics Acquire Starter Plan
- Connecting a Mobile Measurement Partner & Apple Ads in SplitMetrics Acquire
- Crafting a Multi-Placement Ad Strategy in Apple Ads
- Nine Steps to a Perfect Synergy of App Store Optimization (ASO) & Apple Ads
- Apple Ads Metrics: How to Evaluate Your Campaigns?
- How to Manage and Optimize Apple Ads Discovery Campaigns?
- How to Choose the Right Apple Ads Campaign Structure for Search Results Ads?
- Apple Ads Campaign Management: Workflow, Tasks & Best Practices
- Uncover Growth Opportunities with Our New AI Bid Optimization and Bid Simulator
- Apple Ads Optimization Checklist & Troubleshooting
- Apple Ads Guide: From Beginner to Expert (2025)
- How to Build a Semantics-Based Apple Ads Account Structure for Search Results Ads
- How to Improve Your App’s Visibility with the Share of Voice Metric
- How Burner Optimized Apple Ads with SplitMetrics Acquire
- How GetYourGuide Automated and Scaled Apple Ads, Increasing Non-Branded Keyword Revenue by 20%
- How Can Sports Apps Score During Euro 2024?
- SplitMetrics Acquire x Apphud
- Apple Ads Reporting in 2024: Measure and Optimize Search Results Campaigns
- Helping Mobile Growing Businesses: Free Starter Plan of SplitMetrics Acquire
- Protect Your Brand & Beat Competitors with Our Newest Feature in SplitMetrics Acquire!
- The Ultimate Seasonality Guide for Creative Optimization on the App Store #1
- Apple Ads in 2023: Best Practices, Automation Solutions, and Success Stories
- Players defend castle against enemies. Rush Royale boosts reach
- Apple Ads Basic vs Advanced: How to Choose the Right One?
- Beginner’s Guide to Custom Product Pages on the App Store
- Correlation: Share of Voice & Apple Ads Search Popularity
- A Guide to Search Tab Ads on the App Store in 2023
- SplitMetrics Shares Apple Ads Tips on Singular’s Growth Masterminds Podcast
- How to Streamline ASO Efforts with Apple Ads Pre-Order Campaigns
- How to Leverage App Seasonality for Your User Acquisition Strategy
- Apple Ads Insights: Charts, Reporting, and New Regions
- 5 Apple Ads Myths Debunked
- Rockbite Games: Apple Ads & Increased Organic Traffic
- Paid UA in 2022: Apple Ads Costs, Trends and Insights
- Overview Dashboard: Keep App Performance Under Control
- New in SplitMetrics Acquire: Organic Ranking Insights
- Spark Networks Reduces CPA and Increases ROAS with SearchAdsHQ
- Key Mobile Advertising Trends for 2021
- Running App Store Search Tab Ads: Results and Statistics
- IDFA Deprecation: Impact on Attribution in Apple Ads
- Apple Ads & SearchAdsHQ Amid IDFA Deprecation
- Apple Ads: Best Practices and Views of Experts on This Channel
- COVID-19 Impact on Apple Ads Q1-Q2 2020
- (RU) Apple Ads: Advantages, Strategies and Impact on ASO
- NEW: Multiple Conversions & Charts 2.0 in 2x faster SearchAdsHQ
- Multiple Conversions Tracking in SearchAdsHQ: User Acquisition Funnel
- The Impact of COVID-19 on Apple Ads
- Rules for Search Terms & Custom Columns Improvements
- Custom Columns for Flexible Apple Ads Optimization
- Apple Ads Keywords Performance: TTR, CVR, CPT & CPA
- 2019 Apple Ads Benchmarks by 13 Storefronts
- Apple Ads Benchmarks 2019 by 16 App Store Categories
- Apple Ads 2018: What Was Changed?
- Graphic Visualization of Your Apple Ads Performance
- 10 SearchAdsHQ Filters for Apple Ads Optimization
- SearchAdsHQ Update: App Cohort Analysis for Apple Ads
- NEW: Apple Ads Keyword Popularity Checker
- Redesigned Dashboard for Managing Apple Ads
- SearchAdsHQ Update: Support of Apple Ads Creative Sets
- SearchAdsHQ Supports Updated List of Apple Ads Storefronts
- Apple Redesigns the App Store: Here’s What You Need to Know
- Updated Apple Ads country list and campaign tools
- Early Apple Ads Experiments Promise Great Performance
- SplitMetrics + Appsflyer Integration is Live
- Category: Cases
- How SplitMetrics Drove +399% Store Visitors and +335% Acquisitions for Farm Jam on Google Play
- How to Make Data-Driven Ad Creatives at Scale for Social Media User Acquisition, the FITAPP Case
- How SplitMetrics Optimize Helped Episode Boost Conversion Rates by Refreshing Creative Assets
- How JustMoby Streamlined Apple Ads Сampaigns Across 46 Apps with SplitMetrics Acquire
- How SplitMetrics Agency Drove Non-Brand Growth for WoT Blitz through Apple Ads
- How AI Bid Optimization Helped Gismart Piano Optimize Apple Ads and Scale Efficiently
- Optimizing Screenshots for Target Markets: SplitMetrics Agency Approach for italki
- iSharing: Automated Apple Ads to Manage It in 17 Markets
- Category: Multichannel Growth
- How to Choose Paid UA Channels for Your Mobile App: Apple Ads vs Google Ads vs Meta Ads vs Others
- From Creative Volume to Creative Systems: How SplitMetrics’ Experts Build Scalable Creative Testing
- How SplitMetrics Helped Gibson App Scale: +25% Growth Through Multichannel User Acquisition
- Category: Creative Testing
- Category: A/B Testing
- Future of App Growth with AI
- Calculating Sample Size for A/B Testing: Formulas, Examples & Errors
- SplitMetrics Earns High Praise in G2’s Spring 2023 Reports
- What is A/A Testing: Goals, Results Analysis and Examples
- 8-Step Framework to Successfully Validate Mobile App and Game Ideas
- Bayesian A/B Testing by SplitMetrics
- Papaya Gaming Case Study: 31% Increase in Installs with A/B Testing
- Beginner’s Guide to Pre-Launch Mobile A/B Testing
- How to Make the Most of Mobile A/B Testing
- SplitMetrics Answers Burning Questions on Mobile A/B Testing
- Why A/B Test: Apps & Games at Different App’s Lifecycle Stages
- Conversion Optimization with A/B testing throughout App Lifecycle
- Facing IDFA Challenges with A/B Testing & ASO
- How to Fortify UA Strategy with Creatives Testing
- SplitMetrics A/B Tests: How to Win with No Winner Experiments
- NEW: Creative Sets & Campaign Automation, Multivariate Tests
- Vezet Case Study: Increased Click-to-Install Conversion Rate
- Mobile A/B Testing for App Idea Validation: Tips by SplitMetrics & Phiture
- How Sequential A/B Testing Works in SplitMetrics
- Sequential A/B Testing: Workflow and Advantages over Classic Experiments
- Mobile A/B Testing: Statistical Significance and Confidence Level
- SplitMetrics Update: Advanced Video Analytics for App Preview A/B Tests
- SplitMetrics Supports Enhanced Screenshots Limit in A/B Tests
- SplitMetrics Lets You See How Your Apps Perform in New App Store Design
- How Not to Do Mobile A/B Testing: 7 Fails of Mobile App Marketers
- Category: News
- App Industry Veteran Hawley Shpiro Joins SplitMetrics as Managing Director, Americas to Scale Its U.S. Enterprise Business
- SplitMetrics Named a Certified Moloco Partner for Programmatic User Acquisition
- Say Hello to Iris—Your Personal AI Agent for Apple Ads Performance Optimization
- SplitMetrics Achieves Premier Partner Status with AppsFlyer
- SplitMetrics Welcomes Eoin Hallahan as New Chief Revenue Officer
- SplitMetrics’ Commitment to Data Security: ISO 27001 & SOC 2 Certified
- SplitMetrics Is Named a High Performer in G2 Winter 2024 Reports!
- SplitMetrics’ Olga Noha Made the List of 50 Customer-Led Marketing Leaders in 2023
- Game On: SplitMetrics Takes Part in 10th Edition of GameCamp Summit
- We’re a High Performer and a Leader in G2 Winter 2023 Reports!
- SplitMetrics Optimize Is Named ASO Tool of the Year at App Growth Awards
- Apple’s WWDC22 Insights: from iOS 16 to SKAdNetwork 4.0
- SplitMetrics Is Sponsoring MAU Vegas. Let’s Meet Offline!
- SplitMetrics’ Actions to Support Ukraine
- Partnership with AppInChina: Licenses for Entering Chinese Market
- Why SplitMetrics Remains Essential for Mobile A/B Testing
- Brand New UA Opportunity: Ads on App Store Search Tab
- App Growth News: App Store Privacy Labels, Apps Coming to Mac
- App Growth News Monthly: iOS 14 Release & IDFA Deprecation
- Apple Ads Update: Aligning Keywords to Screenshots and more
- Category: Product Updates
- The Agentic Era Begins: Introducing Iris, the First AI Agent Purpose-Built for Apple Ads
- Introducing Optimization Hub: A Unified View of Your Apple Ads Automation
- AI ROAS Bid Optimization: The Smarter Way to Scale with Samba 2.5
- NEW in SplitMetrics Acquire: App Intelligence Dashboard
- Revolutionize Your Competitor Analysis with Keyword Gap in SplitMetrics Acquire
- SplitMetrics’ Apple Ads Benchmark Dashboard
- SplitMetrics Acquire Now Supports a No-Code BI Integration
- SplitMetrics Unveils New Tool to Monitor Competitors’ Custom Product Pages
- Create and Edit Ad Variations For Custom Product Pages in SplitMetrics Acquire
- New in SplitMetrics Acquire: Automation Rule Templates
- In-app event testing with SplitMetrics Optimize
- Bayesian Intelligence for Flexible Experiment Management
- Apple Ads Updates & SplitMetrics Acquire Role
- Building the Future of Mobile Marketing
- SplitMetrics Announces New Brand
- The New Chapter in SplitMetrics Journey
- A/B/n Testing: Choose the Right Type of Experiment with SplitMetrics
- Scale Apple Ads with Insights
- SearchAdsHQ Now Supports Apple Ads in Mainland China
- Introducing Machine Learning Bid Suggestions in SearchAdsHQ
- NEW: Bid Insights in SearchAdsHQ, iOS 14 Redesign in SplitMetrics
- Bid History on Graphs: Data-Driven Decisions in SearchAdsHQ
- SearchAdsHQ Releases Course and Exam on Apple Ads
- SearchAdsHQ Column Presets: Boosting Apple Ads Management
- SearchAdsHQ Update: How to Manage Apple Ads Storefronts
- Improved Rules for Faster Apple Ads Management
- SearchAdsHQ supports 46 Extra Apple Ads Storefronts
- Adding Transparency to Apple Ads – New Discrepancy Metrics
- SearchAdsHQ Update: Automated CPA Bidder for Apple Ads
- NEW in SearchAdsHQ: Features Facilitating Work with Apple Ads
- Apple Ads and SearchAdsHQ Latest Updates, October 17
- Optimize Your Apple Ads Creatives with A/B Testing
- Category: App Growth
- Intro to App Marketing on TikTok: Hook, Entertain, Analyze & Optimize
- App Growth Talks: Gamelight’s Dmytro Vorobiov on User Acquisition
- 11 Game App Marketing Strategies (2024)
- Pay Less for a User on Any Ad Network – Portfolio LTV Analysis
- App Growth Talks: Singular’s John Koetsier on the Top Ad Networks
- Mobile App Marketing in 2024: Tools, Insights and Tips
- Apple SKAdNetwork 2025: What It Is and How It Works
- App Growth Week 2023: Day 3 — Optimization
- App Growth Week 2023: Day 2 — Apple Ads
- How to increase your ROI with app retargeting campaigns
- Mastering ROI for iOS Apps: Advanced UA Strategies & Hybrid Measurement
- The Ultimate App Monetization Guide for Android & iOS apps in 2023
- App Growth Week Day 5 Recap: App Lifecycle Strategies
- App Growth Week Day 2 Recap: User Acquisition
- 6 Engagement Megatrends Impacting Marketing at All Levels
- How to Choose User Acquisition Channels for Soft Launch
- Mobile App Monetization Trends in the Age of Empowered Customers
- Getting the Word Out: 5 Ways to Increase Mobile App Promotion
- Why User Retention Metrics are Key and How to Improve Yours
- Category: App Growth Talks
- Category: App Growth Panel
- Category: App Growth Week
- Category: Industry Benchmarks & Trends
- Best app marketing conferences for 2027 (and the rest of 2026)
- ASO & Design Guide to Japan: Localization & Seasonality
- A Digest of SplitMetrics Benchmarks for Product Page Ads Report
- Emerging Mobile Marketing Trends in 2024: What You Need to Know
- 14 Mobile Gaming Trends and SplitMetrics’ Apple Ads Benchmarks in 2023
- Driving Growth with Apple Ads: Latest Market Insights, Benchmarks & Trends
- Travel Apps: Top 7 Trends to Watch in 2024
- Apple Ads Benchmarks Report 2023
- 16 Mobile App Development Trends You Should Be Aware of in 2024
- Apple Ads Cost: Evaluation and SplitMetrics’ CPA, CPT, CR, TTR Benchmarks for 2026
- App Store Optimization in 2024: Trends and ASO Benchmarks
- Search tab ads Benchmarks 2021
- Apple Ads Benchmarks H1 2021
- Health & Fitness in 2021: Top Apps & Creative Trends
- The Future of Mobile Advertising: Trends & Expert Opinions
- Apple Ads Benchmarks Q2-Q4 2020
- SearchAdsHQ Answers Burning Questions on Apple Ads
- Benchmarks Report 2020: Apple Ads Cost & Performance Metrics
- Category: Playbooks & Guides
- Category: Webinars & Events
- Custom product pages: a playbook for scaling Apple Ads performance
- Build a seasonal Apple Ads campaign with SplitMetrics AI
- Smarter Growth Through Automation
- SplitMetrics Apple Ads Day 2024
- App Growth Week Day 3 Recap: Apple Ads
- Custom Product Pages: Experts’ Opinions and Insights
- ASO Strategy for 2021: How to Trigger App Growth
- Experts’ Take on ASO and App Growth Strategy
- App Growth Experts Take on the Post-IDFA World
- Success Story: Flowkey and SearchAdsHQ
- How to Nail ASO with Apple Ads
- Apple Ads Best Practices: Interview with Michael Shubin
- Category: App Growth Series
- App Growth Talks: Auto Trader’s Paul Davey on Engaging Customers & Growing an App
- App Growth Talks: Yousician’s Victoria Chan on Apple Ads
- App Growth Talks: Niels Beenen on Mobile Attribution Challenges
- App Growth Talks: Roman Pylypchuk on Apple Ads
- App Growth Talks: Tom Nguyen
- GrowthBlitz #1 with Peggy Anne Salz
- App Growth Talks: Peter Fodor
- App Growth Talks: Daniel Peris Molina
- App Growth Talks: Thomas Kriebernegg
- App Growth Talks: Steve P. Young
- App Growth Talks: Andrea Raggi
- App Growth Talks: Johannes von Cramon
- App Growth Talks: Nadir Garouche
- Category: Custom Product Pages
- Category: AI
- AI vs Manual Optimization: Where UA Teams Still Waste Hundreds of Hours
- How to Use AI to Win Seasonal Events Before Competitors Do
- Just Eat Takeaway.com Boosts Conversions and Lowers CPA with AI Budget Allocation
- Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics
- How to Make AI Agents Work for App Marketers
- Beyond Prompts: Why App Marketers Need Predictive and Prescriptive AI to Drive Growth
- How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization
- How SplitMetrics United AI & Experts to Empower User Acquisition Teams
- The Artificial Intelligence Glossary for App Marketers: Key Terms To Know
- How to Use Generative AI for Scalable and Systematic App Marketing
- Decoding AI for App Marketers: Understanding Generative, Predictive, and Prescriptive AI
- Category: ASO
- App Store Creative Assets: How the New App Store Feature Impacts App Visibility
- How BetterSleep Improved ROAS by 40.5% Using CPP Experiments in SplitMetrics Acquire
- How Hidden City Increased Installs by 10% Worldwide with SplitMetrics Optimize
- How Leadtech Group Used AI Agent Iris for Competitive Intelligence and Market Expansion in Apple Ads
- SplitMetrics Drives Organic User Acquisition with Promotional Content for Viber
- How Top Apps Showcase AI Features on the App Store in 2025
- App Store Ranking Factors: How to Grow Your iOS App (Updated With 2025 News)
- App Store Screenshot Sizes, Guidelines and Requirements for iOS Apps (2025 update)
- Top 10 Most Downloaded Games in Google Play Store (July 2025 Update)
- Google Play and App Store Fees: List of Costs That App Owners Pay in 2025
- iOS App Icon Sizes, Requirements and Guidelines (With Apple WWDC 2025 Updates)
- The Ultimate Guide to 40 AI Tools for App Marketing Teams in 2025
- How SplitMetrics Agency Boosted Viber’s Google Play Performance with Optimized Screenshots
- Bitcoin.com: Driving Organic Growth Through Strategic ASO
- How World of Warships Legends Boosted App Store Conversions with Seasonal Screenshots
- The Ultimate App Marketer’s Guide to Steam: From Publishing to Optimization
- Best ASO Practices & Strategies for 2024-2025
- AI Chatbot Apps: Winning ASO Strategies and Main Trends
- Downloads of AI Crypto Bot Apps on Google Play Rise by 109%
- The Ultimate App Store Optimization Guide for the visionOS App Store
- The Ultimate Seasonality Guide for Creative Optimization on the App Store #2
- TechTalks | Monetize to Maximize: ASO Strategies for App Growth
- Breathing Fire Into Apps: ASO Tips & Creative Concepts for Chinese New Year 2024
- 12 Dating App Trends 2024: Based on Big Data
- Top Valentine’s Day App Icons for Iphone in 2024
- SplitMetrics Acquires App Radar to Revolutionize Mobile Growth
- Halloween App Icons & Widgets [2023]
- ASO Competitive Research & Analysis: a Step-by-Step Guide
- SplitMetrics’ Seasonal Special Offers 2023
- 45 Hilarious Mobile Marketing Memes You Can’t Resist Sharing
- App Store Product Page Mistakes Killing Your App’s Visibility and Conversions
- A Practical Guide to Multi-Armed Bandit A/B Testing
- Mobile Marketing Meets AI: New Possibilities with ChatGPT
- Google Play Store App Description Guidelines: Short & Long
- App Growth Week Day 4 Recap: ASO, Testing & Optimization
- Beginner’s Guide to App Store Ratings & Reviews
- Best Christmas App Icons
- Lifestyle Apps: ASO and UA Trends
- ASO and A/B Testing Holiday Special: Seasonality Trends for 2022-2023
- SplitMetrics Recognized as High Performer in G2 Fall 2022 Reports
- Apple iOS 16 Review: Features Coming to Devices and Release Date
- Etermax: How to Identify Target Audience Before Launching a Game
- App Store Optimization on the App Store and Google Play: Differences & Tips
- Elevate Your ASO Competitor Analysis in Just 60 Minutes
- App Store Optimization Tips and Strategies by SplitMetrics Experts
- Conversion Optimization with A/B Testing Throughout App Lifecycle
- Mobile Marketing Trends for late 2020, early 2021
- Science-Backed Tips on App Store Creatives With People & Characters
- Visual Salience: Evidence-Based Tips to Developing App Store Creatives
- SplitMetrics CEO’s Take on the Current App Store Trends
- Getting Ready for 2020: How ASO Has Changed in 2019 and What’s Next
- 7 App Store Optimization Tips and Tricks for Early 2020
- What’s a Good App Conversion Rate for an App Store Page?
- Google Play Store Redesign: What’s New
- App Store Search Benchmarks and Tips on Improving Ranking
- An ASO Guide to App Store Preview Videos for iOS Apps
- Quick Summary of App Annie’s App Industry Overview 2017
- How does iOS 11 influence ASO? We’ve Analyzed 250K Users
- App Store’s App Description: Technical and Creative Guidelines
- A Guide to ASO KPIs, or How to Measure Your App’s Success
- App Store Keywords Optimization: How do iOS Apps Win in 2025 and Beyond?
- iOS App Product Page Localization: How to Use it to Improve ASO
- Perfect App Page for a Game – An Interview with Jero Juujärvi
- Key App Store Optimization Techniques
- Beginner’s Guide to A/B Testing for ASO on the App Store & Google Play
- Category: Guest Article
- 8 Best Mobile Measurement Partners (MMPs) for Mobile App Attribution in 2026
- Elevating Your App Promotion in the App Store Using Videos
- A Full Guide to LiveOps in Games 2024
- How to Get App User Feedback
- The Quick In-App Monetization Guide: Skyrocket Your Growth Now!
- Thomas Petit: What’s Next in User Acquisition
Cases
- How BetterSleep Improved ROAS by 40.5% Using CPP Experiments in SplitMetrics Acquire
- How SplitMetrics Drove +399% Store Visitors and +335% Acquisitions for Farm Jam on Google Play
- How Hidden City Increased Installs by 10% Worldwide with SplitMetrics Optimize
- How Leadtech Group Used AI Agent Iris for Competitive Intelligence and Market Expansion in Apple Ads
- How SplitMetrics Helped Gibson App Scale: +25% Growth Through Multichannel User Acquisition
- SplitMetrics Drives Organic User Acquisition with Promotional Content for Viber
- Just Eat Takeaway.com Increases Conversions and Lowers CPA with AI Budget Allocation
- Bolt Accelerates Market Growth Using Keyword Expansion Strategies in SplitMetrics Acquire
- How Dentsu Scaled Installs for a Client by 158%, Automating 64% of Apple Ads
- How textPlus got +119K installs from a single screenshot change
- How Flo Used AI Agent Iris for Keyword Strategy and Market Insights in Search Results on Apple Ads
- How Aveola Scaled Apple Ads and Hit ROAS Goals with AI ROAS Bid Optimization
- How SplitMetrics Agency Improved Monetization Performance With Paywall Optimization
- How Octa Scaled iOS User Acquisition with SplitMetrics Acquire and AppsFlyer
- How NordVPN Enhanced User Acquisition with SplitMetrics Acquire
- How SplitMetrics Optimize Helped Episode Boost Conversion Rates by Refreshing Creative Assets
- How JustMoby Streamlined Apple Ads Сampaigns Across 46 Apps with SplitMetrics Acquire
- How SplitMetrics Agency Drove Non-Brand Growth for WoT Blitz through Apple Ads
- How SplitMetrics Agency Boosted Viber’s Google Play Performance with Optimized Screenshots
- How AI Bid Optimization Helped Gismart Piano Optimize Apple Ads and Scale Efficiently
- Bitcoin.com: Driving Organic Growth Through Strategic ASO
- How World of Warships Legends Boosted App Store Conversions with Seasonal Screenshots
- How Burner Optimized Apple Ads with SplitMetrics Acquire
- How GetYourGuide Automated and Scaled Apple Ads, Increasing Non-Branded Keyword Revenue by 20%
- Players defend castle against enemies. Rush Royale boosts reach
- Ciliz improved the conversion rate by 19% with icon optimization via SplitMetrics
- Restyle: Achieving Higher Organic Rankings through ASO and Apple Ads Synergy
- italki: Amplifying Conversions while Minimizing Their Cost
- OctaFX: Optimizing Apple Ads Campaigns to Expand User Acquisition
- Psychic Txt: How to Increase the Number of First Purchases and Decrease Their Cost
- Locals: How to Sync ASO & Apple Ads for Higher Organic Ranking
- Streamline ASO Efforts with Apple Ads Pre-Order Campaigns
- How tonestro Maximized User Engagement with Custom Product Pages
- iSharing Automated Apple Ads with SplitMetrics Acquire to Manage It in 17 Markets
- Etermax: How to Identify Target Audience Before Launching a Game
- Prequel: How to get 75% improvement with A/B testing of video
- Case Study: Babbel scales Apple Ads with SplitMetrics Acquire
- How Apple Ads Helps to Increase Organic Traffic
- Rockbite Games increased organic traffic and CVR with SplitMetrics
- United Tech tripled daily installs via Apple Ads
- Spark Networks Reduces CPA and Increases ROAS with SplitMetrics Acquire (formerly SearchAdsHQ)
- Skidos: Grows Spend x2 and Optimizes Apple Ads with 200+ Automated Rules
- Nanobit: How to Achieve 18% Conversion Rate Uplift for Organic Users with SplitMetrics
- FxPro cuts CPA for conversions by half with SplitMetrics Acquire (formerly SearchAdsHQ)
- Livintis: Cut CPG in half & get 4x conversions in Apple Ads
- Case study: Aged Studio increases install rate by 27% with SplitMetrics Acquire
- Lab Cave case study: 314% increase in installs with SplitMetrics A/B testing
- Case study: Flowkey doubles ROAS and increases new downloads in Asia by 900% with SplitMetrics Acquire
- Case study: Stocard optimizes campaigns for in-app events in 20+ countries with automation rules
- Vezet: Increased Click-to-Install Conversion with the help of app store A/B testing
- Pixum: x3 less time on Apple Ads management
- Game Hive: Doubles install rates and scales by 15% with optimization and automation via SplitMetrics Acquire
- Flyin: Reducing Cost per Acquisition by 15% with SplitMetrics Acquire
- InnoGames: Improving Generated Profit by 22.5% with Help of SplitMetrics Acquire
- Verv: Reinforcing Apple Ads Statistics with Post-Install Events
- Rovio: Angry Birds 2 gets 13% Better Conversion Thanks to A/B Testing of App Screenshots
- Red Rock Apps: App Advertisement Optimization with SplitMetrics Acquire Unlocks Apple Ads Potential
- Delta Investment Tracker Increased Organic Visibility with SplitMetrics
- OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost
- MyTona: Halloween Update of App Icons Helps to Increase Conversion by 9%
- Darby Smart: Updated Easy to Understand Mobile App Icon Brings 10% Conversion
- MSQRD: 5 App Viral Marketing Hacks Which Enhanced Conversion by 13%
- Pixel Federation: Reinforcement of Pre-Launch Store Optimization Phase with A/B Testing Results in 25% Conversion Boost
- Hobnob: App Optimizing with SplitMetrics Alters Company’s Trajectory and Triggers 64% Conversion Boost
- Mallzee: Learning Value of Store Optimization Negative Results and Getting 10% Conversion Improvement
- App Family Kids: How to Double App Downloads Changing App Icon
- Prisma: How A/B Testing of App Store Images Resulted in 20% Conversion Increase
- FiftyThree: How Paper App Got 33% More Installs A/B Testing Screenshots for App Store
- ZiMAD Gets 36% Conversion Uplift by Optimizing App Store Screenshots for Japan
- FreshPlanet: Shorter Captions and Bolder Graphics in iOS Screenshots Give SongPop2 10% Better CVR
- ZiMAD: App Screenshots Redesign Results in 32% Conversion Lift
- Empire City Casino: How to Achieve 31% Conversion Lift with Simple Edits of Screenshot Template
- ŠKODA LittleDriver: A/B Testing of iOS Screenshots for iPad Triggers 15% Conversion Growth
Glossary
- Cost per Tap (CPT)
- Cost per Goal (CPG)
- Impression Share
- Apple Ads Campaign Structure
- Brand Campaign
- Broad Match
- Bid Management in Apple Ads
- Ad Relevance in Apple Ads
- Ad Group in Apple Ads
- What are Offerwall Ads?
- What is Mobile Growth?
- What Are App Store Proceeds?
- What is ARPDAU?
- What is ARPU?
- What Are Third-Party Referrals?
- What is ARPPU?
- Apple App Store Analytics: Key Features
- What is a Software Development Kit (SDK)?
- What is App Store App Referrer?
- What is the K-factor?
- What is Ad Exchange?
- What is OEM Advertising?
- What is Advertising Cost of Sales (ACoS)?
- What is Bid Optimization?
- What is Average ROAS?
- What is Ad Inventory?
- What are Incentivized Ads?
- What is Click Injection?
- What is Click Spam?
- What is Ad Stacking?
- What are Automated App Ads?
- What is Cross Device Attribution?
- What is a Burst Campaign?
- CTIT: A Deep Dive into Click-to-Install Time Metrics
- Understanding Target Rating Points (TRP): A Comprehensive Guide
- What is Audience Settings?
- Exploring Web to App: A Gateway to Enhanced User Experiences
- What is Return on Ad Spend (ROAS)?
- What is a Deeplink?
- Google Play Short Description
- What is Google Advertising?
- What is PPC Advertising?
- What is Facebook Advertising?
- What is an Advertiser?
- What is LinkedIn Advertising?
- What are Expanded Text Ads?
- What is CPL?
- What is Retargeting?
- What is Native Advertising?
- What is SSP?
- What is an Advertising Platform?
- What is Instagram Advertising?
- What is Pinterest Advertising?
- What is the Chance to Beat Control?
- Chance to Beat Control
- What is Remarketing?
- TikTok Advertising
- What is Programmatic Advertising?
- Programmatic Media Buying
- What is Conversion Tracking?
- What is Omnichannel Marketing?
- Ad Spend Meaning
- What is Demand Side Platforms?
- What is Search Advertising?
- What is Click Fraud?
- What is Cost Per Action (CPA)?
- What is ACOS?
- What is an Advertising Budget?
- What is Contextual Advertising?
- What is Ad Networks?
- What is Cost per Lead?
- Ad Targeting Meaning
- What is Conversion Value?
- Ad Creative Meaning
- What is Adtech?
- What is a Supply Side Platform?
- User Acquisition: Growing Your User Base
- Understanding Behavioral Targeting
- Understanding Rich Media Ads
- What is Ad Fraud?
- What is Advertising Technology?
- What is Contextual Targeting?
- What is an Ad Server?
- What is eCPM?
- Broad and Exact Match in Apple Ads: Maximizing Your Advertising Reach
- What is a Second Price Auction?
- Understanding the Apple System Status
- What is a Campaign ID?
- The Role and Function of the Apple Ad Identifier
- Understanding Suggested Bid Range
- What Is an Ad Impression: Understanding the Basics
- What Are App Store Sales?
- What Is an App Store Title?
- What Is Game Technology (Gametech)?
- What Is Google Advertising ID?
- What Are Preloaded Apps?
- What Is App Store Ranking?
- What Is ASO?
- What Are App Store Keywords?
- What Is Interstitial Advertising?
- What Is App Store Featuring?
- What is Cost per Engagement in Marketing?
- What is an App Store Subtitle?
- What is an App Store Description?
- What is Paid User Acquisition?
- What is App Store Connect?
- What is Re-downloads?
- What is CPV (Cost Per View)?
- What is an Ad Unit?
- What is App Store Impressions?
- What is Google Play Explore?
- What is Ad Revenue?
- What is App Store Search?
- What are Daily Active Users?
- What is Pay Per Install?
- What Is App Rating?
- What is a Soft Launch meaning?
- App Store Downloads
- What are Monthly Active Users (MAU)?
- What is App Size?
- What is CPCV (Cost Per Completed View)?
- What is Apple Arcade and How Does it Impact Mobile Gaming?
- What is Google Play Console?
- Mobile App Acquisition Costs – Metric Not to Be Ignored
- Cost per click: What is CPC in Marketing?
- How to become an Editors' Choice app?
- What is Keyword Cannibalization and How to Fix It?
- What Are Preview Videos on the App Store?
- App Store - Apple
- App Store
- Screenshot on App Product Page
- What is a Subscription Service?
- Text Metadata Optimization: Guide to Writing App Title, Subtitle, and Description
- Kochava Tracker
- How Does In-App Advertising Work?
- Google Play Store Feature Graphic: Definition, Placement, and Best Practices
- What is Engagement Rate?
- Creative Assets
- What is App Store Visibility and How to Improve It?
- What is App Store Category?
- What is App Store Localization?
- Google App Campaigns: What Is It?
- What Is App Analytics?
- Apple Store vs Google Play - Main Differences
- The Hitchhiker’s Guide to In-App Purchases
- What is CPM (Cost Per Mille)?
- Cost Per Acquisition (CPA)
- What is Cost per Install (CPI)?
- Cohort: Analyzing User Behavior over Time
- Churn Rate
- What Are Banner Ads?
- Average Revenue Per User (ARPU)
- Top 6 Best Mobile Measurement Partners (MMP) in 2022
- Custom Product Page
- Apple Ads Cost
- Apple Ads Best Practices
- Apple Ads Basic: Your Guide for 2024
- App Tracking Platform
- App Store Seasonality
- Keywords Research
- Mobile App User Acquisition Channels: Organic vs Paid Traffic
- App Promotion
- App Name
- App Monetization
- App Launch Strategy
- App Advertising
- App Ad Campaign
- What is Abandonment Rate?
- A/B Testing For Apps
- App Icon